Aurora Casket Announces Partnership With Tributes
AURORA, IND. – July 20, 2009 - Aurora Casket, the largest privately held casket manufacturer in the U.S., and Tributes.com, the online resource for local and national obituary news, announced today a strategic partnership to enhance Aurora’s new website solution for funeral homes with Tributes advanced multi-media obituary technology. Aurora’s new WebConnect Marketing System helps funeral homes reach out to families in new ways while reinforcing the firm’s brand identity. With the integrated Tributes, families can preserve the meaningful stories of their loved one’s lives with unlimited text, photos, video, music and more.
The Tributes platform also offers enhanced obituary searching capabilities and the opportunity to register for obituary email alerts on the funeral home website as well as national distribution of all obituaries and tributes on Tributes.com. With the Tributes integration, Aurora WebConnect users will be featured in the Tributes.com Funeral Home Finder as Tributes preferred partners – promoting their funeral home identity and driving traffic back to their site.
“The Internet has clearly emerged as a vital information resource and communication medium between funeral homes and families,” Marty Strohofer, director of creative marketing at Aurora, said. “One of the core functions of funeral professionals is to inform the community, and for that matter, the world, that someone has died. Tributes provides a platform for distributing that information, and provides an interactive multimedia memorial that engage consumers at the funeral home Web site.”
“While Aurora’s core business centers around the manufacturing and distribution of caskets and urns, they serve as a valued consultant to funeral home clients in a number of areas, including technology and marketing,” John Heald, vice president of sales and business development of Tributes.com said. “Tributes is excited to be partnering to help Aurora extend their ‘best in class’ offerings with the integration of the Tributes obituary management tools into the new WebConnect Marketing System.”
About Aurora Casket Company
A family business established in 1890, Aurora Casket Company is the largest privately owned casket manufacturer in the country. Based in Aurora, Indiana, Aurora offers memorialization products, including caskets, urns, and keepsakes, as well as funeral home business solutions such as marketing and technology. For more information, visit www.auroracasket.com or contact Dave Lane at Lane and Company Communications, 513-979-5263.
Tributes.com is the online resource for current local and national obituary news, lasting personal tributes and online community providing support during times of loss and grieving. Through one centralized national web destination, with over 86 million current and historical death records dating back to the 1930’s, Tributes has made obituary and online memorial service information easily accessible so people can come together online and offline to remember and share the treasured stories of the important people in their lives who have passed away. Monster.com founder Jeff Taylor officially launched Tributes.com in February, 2008. For more information about Tributes.com, please visit our website at www.tributes.com.
Colleen DeVine (For Tributes.com)
Garfield Group Public Relations
(215) 867-8600 x269