Death of Bob Guccione

December 17, 1930 - October 20, 2010
| Age 79

Penthouse magazine founder dies at 79
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TERRY WALLACE, The Associated Press

DALLAS (AP) — Bob Guccione tried the seminary and spent years trying to make it as an artist before he found the niche that Hugh Hefner left for him in the late 1960s. Where Hefner's Playboy magazine strove to surround its pinups with an upscale image, Guccione aimed for something a little more direct with Penthouse.

More explicit nudes. Sensational stories. Even more sensational letters that began, "Dear Penthouse, I never thought I'd be...

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